24th March 2010
If you are planning to take your bub swimming consider purchasing a baby swimsuit and provide your little one with the best level of protection for their young delicate skin. Aside from the fact that they are small, and unable to choose their own swimwear...
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17th February 2010
When many of us were kids, our parents never worried about putting us in swim gear - in fact it probably wasn't even an option then. But a baby swimsuit is an excellent way to give your child extra UV protection while they learn to love the water.
If ...
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17th February 2010
If you are on the hunt for sun hats for your children and are not too sure what to look for, then it's a good idea to consider what the purpose is and to go from there. We are told we need to use sun hats to protect our young ones from the sun's harmful r...
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23rd November 2009
My kids all wear sunsuits. They wear sun hats, their sunglasses in the car and I have a big tub of sunscreen by the back door. Here's why.
I spent Summers of the 1970s in a crocheted white string bikini. In the hottest part of the day we rubbed olive ...
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02nd November 2009
Next time you're buying a swimming costume for your daughter, before you reach for your wallet, here are a few things to consider to ensure your money is well spent. Whether you're buying a for regular swimming lessons in an indoor pool, or a week on a fo...
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25th September 2009
Why even bother? For a lot of children, the ones who look good in anything and who have heaps of confidence, I really wouldn't bother. If your son or daughter throws on their swimsuit and hits the water without a backward glance, it doesn't matter what th...
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23rd August 2009
Popular perceptions
We imagine cavemen in furry nappies, ancient Egyptians in loincloths and Victorians in striped long underwear. In the minds of most people, that's what constitutes men's and boys' swimwear fashion over the centuries. The reality, of c...
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10th July 2009
I've been in the swimwear business, selling togs all around the world for a decade. It's a great job. My company sells wholesale to other mail order beachwear companies and we have retail catalogues and websites in the UK, USA and New Zealand, and indepen...
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04th June 2009
Swimwear has a history peppered with outlandish mistakes. It's hard to find an area of fashion where the costume design has been so absolutely unsuited to the purpose intended.
In antiquity they had the right idea. Bathing was segregated and nude; aki...
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13th May 2009
UV protective swimsuits for children are a relatively new phenomenon, they were introduced into the UK at the end of the 90's and joined mainstream fashion from around 2002. There is no standard nomenclature in the market for sun protective swimwear.
...
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11th May 2009
Getting a child to wear a sun hat can be a real battle. Some kids hate them and will thwart any attempts by concerned parents to cover their heads. It can turn into a real summertime war. So, does it really matter if your son or daughter goes bareheaded i...
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Cristina Sanders is managing director of swimwear brand Lion in the Sun. Now based in her native New Zealand after 20 years in the UK, Cristina has run the manufacturing, wholesale and retail side of her business for the last 10 years, gaining extensive knowledge of the swimwear industry on both sides of the world and acquiring experience in the dynamic world of small business ownership. Cristina lives and works in sunny Hawkes Bay in New Zealand, spending as many hours as possible on a beach researching and testing her swimwear. Her argument is that if you want to make brilliant swimwear, you need to see it in action, swimwear that looks good in a catalogue also has to fit, last and look good on the beach to keep the customers coming back for more. 
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